Why does it hurt when baby latches?
Breastfeeding a new baby can be very uncomfortable for some. Just take a moment to think about it- a very tender area (your nipples) are all of a sudden getting constantly stimulated with yanking, pulling, and suckling! Sure, they will be sore and tender to the touch at first. However, it should never be painful. Pain is a sign that something is not quite right and should be checked out by a qualified lactation professional.