If you are a breastfeeding mama, you know that feeding your newborn doesn’t end at bedtime. Depending on how old your baby is, you could be waking up anywhere from a couple of times each night up to every couple of hours throughout the night to keep your little one fed and happy. Even if you are using a breast pump, you know the importance of sticking to a consistent schedule to maintain your breastmilk supply.

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Moms – especially those who are breastfeeding – are constantly being touched, and it can be draining at times. The holidays are especially prone to too much body-to-body contact and could elicit mom guilt over wanting time alone.

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Breastfeeding is a great way to bond with and protect your baby, but it’s not always easy. Offer reassurance, community, and advice to those preparing to embark on the journey.

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Moms-to-be have a lot to think about, especially if this is their first time expecting. Offer guidance to help them find the right nursing bras for them.

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Moms’ bodies – especially their breasts – change a lot not only during pregnancy, but also because of it. First-time moms especially might not realize the changes to expect, and a supportive bra can offer comfort and relief long after baby is born.

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