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BAMBOOBIES INTRODUCES NEW ON-TREND, FUN & FUNCTIONAL BREASTFEEDING
SUPPORT PRODUCTS AT JPMA BABY SHOW
Company Continues to Receive Accolades and Expand Product Line and Distribution
BOULDER, Colo. (March 1, 2018) – bamboobies, makers of top-rated, eco-friendly breastfeeding support products, is introducing three innovative new products at the JPMA Show in Washington, DC this March. The products include bamboobiesÒ Washable Nursing Pads Fashion Edition in Flirty Lace and Shibori Blue, and bamboobies NEW Open Nursing Shawl.
“We’ve taken our products that moms love, and brought fashion and innovation to them,” said Kerry Gilmartin, found of bamboobies. “Moms picked the Flirty Lace pad fashion via social media, and we developed the New Open Nursing Shawl based on moms’ feedback and need for more versatile sizing and baby-wearing while nursing. Moms love that our New Open Nursing Shawl is carrier friendly with many uses!”
bamboobies signature light pink, heart-shaped Washable Nursing Pads are now available in a black & white, fashion edition “Flirty Lace” pattern. They still provide the same invisible and trusted protection against leaks while providing glam and a bit of sass for the nursing mom. Not to be left out, bamboobies Washable Nursing Pads Overnight get some fashion, too, and are available in a unique, on-trend “Shibori Blue” pattern. The Overnight pads are round-shaped, ultra-soft and super absorbent for heavy leaking and newborn nursing. A two-pair pack of the NEW Fashion Edition Nursing Pads has a SRP of $14.99 and the six-pair pack has a SRP of $34.99. They will be available Spring 2018 at buybamboobies.com.
bamboobies NEW Open Nursing Shawl is an on-trend style with an open front that allows mom more flexibility and comfortable coverage while nursing, carrying a baby in a front-carrier or simply keeping baby warm on a chilly day. It’s a wardrobe essential for maternity, nursing, and beyond and was made to carry new moms from spring to summer - and in colder months, it can even be worn as a scarf! The eco-friendly rayon from bamboo fabric is stretchy, ultra-soft, lightweight, breathable, stretchy and has an UPF 50+. bamboobies new Open Nursing Shawl is available in basic black with a SRP of $32.99. It will be available Spring 2018 at buybamboobies.com.
In 2017, bamboobies added five new products to its collection of breastfeeding support items including: bamboobies® Yoga Nursing Brahhh, bamboobies Nursing Tank, boob-ease™ Organic Pumping Lubricant, mom-ease™ Baby Bottle Mixer and mom-ease Formula Dispenser. All current and new bamboobies products will be showcased at the bamboobies booth #572 at the JPMA Baby Show.
Also in 2017, four bamboobies products were named Gold Winners of the prestigious Mom’s Choice Awards® (MCA). MCA deemed boob-ease® Organic Nipple Balm, boob-ease™ Organic Pumping Lubricant, bamboobies® EcoPure® Bamboo Disposable Nursing Pads and bamboobies® Chic Nursing Shawl to be among the best in family-friendly media, products and services. In addition, bamboobies® Washable Nursing Pads won the 2017 Cribsie Award for “Most Reliable Breastfeeding Pads" and boob-ease® Organic Nipple Balm received an Academy Star in the Cribsies New Arrivals breastfeeding category.
About bamboobies
Mom invented, mom approved, bamboobies is a self-funded startup energized by a mother who saw a gap in the marketplace. In 2010, Kerry Gilmartin founded bamboobies in Boulder, CO, based on a personal mission to provide natural, higher-quality and more modern breastfeeding support products for new moms. Realizing that eco-friendly bamboo fabric provided a luxurious feel and incredible functionality, Gilmartin launched bamboobies to address the need for comfortable, eco-friendly nursing pads that really work. Since then, the company has expanded its product line to include award-winning Eco-Pure® Bamboo Disposable Nursing Pads, boob-ease® 100% Organic Nipple Balm as well as the Chic Nursing Shawl and other accessories.
Bamboobies products are available at nearly 6,500 stores across the U.S. including baby, mass market, drug and grocery chains. Top-rated bamboobies products are available on Amazon as well as online and nationally at baby boutiques, Babies“R”Us, Target and buybuy BABY stores as well as CVS stores. Grocery stores including: Kroger, Meijer, Whole Foods and Natural Grocers Vitamin Cottage also carry a variety of bamboobies products. Learn more at www.buybamboobies.com.
CONTACT:
marketing@apothecaryproducts.com
NEW MOMS DISH ON BREASTFEEDING EXPERIENCES AND GET CREATIVE WITH WHERE AND WHEN TO NURSE AS NATIONAL BREASTFEEDING RATES CONTINUE TO RISE
bamboobies releases fun findings from recent breastfeeding survey
BOULDER, Colo. (August 21, 2017) – How do moms really feel about their adventures in breastfeeding? bamboobies, makers of award-winning, eco-friendly breastfeeding support products, asked moms and their answers revealed both humorous and meaningful insights. These findings come during August’s National Breastfeeding Awareness Month, and at a time when breastfeeding rates continue to rise as 81 percent of new moms want to breastfeed and are currently initiating breastfeeding, according to the CDC.
bamboobies recently surveyed more than 3,300 new moms about their many adventures in breastfeeding. These multi-tasking moms divulged that 23 percent have breastfed while having fun at a concert, 17 percent have breastfed while hiking in the mountains, and even a handful have breastfed during a lengthy wedding ceremony and on the streets of New Orleans during a Mardi Gras parade. It’s also not uncommon for one breast to produce more milk than the other. The bamboobies survey found that the majority of new moms found their right breast to produce more milk than their left. Right-handed, right-breasted?
The recent survey also found that new moms are frugal and are always looking for a way to save as 78 percent of new moms were motivated to breastfeed their babies because it’s free. New moms also revealed the top benefits of breastfeeding to be: 1) long-term health benefits for baby, 2) mom and baby bonding, and 3) weight loss benefits for mom.
Although the U.S. is experiencing high breastfeeding initiation rates, the 2016 Breastfeeding Report Card indicates that many mothers do not continue breastfeeding after six months, as recommended by the CDC. These rates suggest that mothers, in part, may not be getting the support they need, such as from healthcare providers, friends & family members, and/or employers.
“As a mom who has breastfed three children, and is passionate about the benefits of breastfeeding and supporting new moms, I know it’s a journey with many ups and downs,” said Kerry Gilmartin, founder of bamboobies. “I try to do all I can to encourage new moms to breastfeed for as long as they can, and sharing info like these fun survey results is one way to do that and normalize breastfeeding,” said Gilmartin.
Last year, Bamboobies surveyed close to 3,000 nursing moms and asked what advice they would share with other new moms. “One great way to support new breastfeeding moms is to continually encourage, give advice, share personal stories and be cheerleaders,” said Gilmartin. “After all, we’re in this together and we’re all family.” Last year’s surveyed moms share a variety of advice for breastfeeding moms. More helpful advice for breastfeeding moms can be found via bamboobies blog.
National Breastfeeding Awareness Month is the month of August. For more information on National Breastfeeding Month, events and more, please visit http://www.usbreastfeeding.org/NBM.
About bamboobies
Mom invented, mom approved, bamboobies is a self-funded startup energized by a mother who saw a gap in the marketplace. In 2010, Kerry Gilmartin founded bamboobies in Boulder, CO, based on a personal mission to provide natural, higher-quality and more modern breastfeeding support products for new moms. Realizing that eco-friendly bamboo fabric provided a luxurious feel and incredible functionality, Gilmartin launched bamboobies to address the need for comfortable, eco-friendly nursing pads that really work. Since then, the company has expanded its product line to include award-winning bamboobies® Eco-Pure® Bamboo Disposable Nursing Pads, boob-ease® 100% Organic Nipple Balm as well as the Chic Nursing Shawl and other accessories. Learn more and watch the unrated version of the company’s new video at www.buybamboobies.com.
CONTACT:
marketing@apothecaryproducts.com
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